How to become an influencer on instagram? Become a fashion or beauty influencer? Discover the techniques to be an influencer for another brand.
Instagram influencer Rachel Brathen is known to have charged over $25,000 for a single Instagram post . Of course, Rachel is not alone. There are many other people like her who make a living by being an influencer on the internet.
The reason ? Instagram is a powerful platform that brings tremendous value to every business. Today, the social network has more than 800 million monthly active users . This implies that everyone brands are trying to target is available on Instagram.
And these people actually make purchases based on influencer recommendations. Central influencefound that consumers ranked influencers sixth most effective in influencing their purchases. This is where the profession of influencer was born.
1) Choose a niche you are passionate about being an influencer
To become an Instagram influencer online, the first thing you need to do is find a niche that suits your personality (niche = targeted interest). It must be something you are passionate about. Just because someone is successful in something doesn’t mean you have to.
For example, suppose you found that people who post sports news have more followers. Should you also start doing the same, even if you have no interest or expertise in the matter? Definitely not. Remember, on social media, you can’t get away with faking it .
Choose an area of interest that really excites you . Maybe you are good at DIY? Or maybe you love food and have a great interest in different types of cuisines? Maybe you are fashionable and always up to date with the latest styles and trends?
Your posts on the social network should reflect everything that really interests you and not random things.
Your niche could even be a combination of different things, as long as they aren’t random. Here is an example of an Instagram influencer whose niche is food, travel, and lifestyle. As you can see, her Instagram feed has a good balance of posts on all of these topics.
instaboss article how to become an instagram influencer and start making money now
2) Automate your Instagram account
To accelerate the development of your Instagram community and become an Insta influencer faster, one strategy is to perform bulk actions. Perform follow, likes and other actions to gain visibility with new people who otherwise would not have discovered your profile.
However, this method requires some management time for satisfactory results. To avoid spending hours on it, the best solution to put in place is to automate your Instagram account. Here is a link to learn more about automating your Instagram account .
3) Create a remarkable bio, example of a fashion influencer
Once you’ve decided on your niche, you need to start tweaking your Instagram account . It should tell your story in a way that engages people . Instagram training can be very useful for this and for many other things, discover the best Instagram training.
Remember, this is one of the first things a brand or potential followers see on your account. So if you want to become an influencer, write it down.
Helene Sula, influential blogger and travel specialist, has published an attractive biography on the social network. In the “name” field, she included “travel blogger,” so her profile would show up for such searches. And in her biography, she tells how she moved to Germany to explore Europe leaving everything behind. Except her puppies and her husband.
4) Become an influencer by sharing your story
If you think you can become an influencer on social networks simply by sharing content, you are clearly wrong. Even on Tiktok and Youtube, the captions that accompany these photos and videos are as important as the photos themselves.
However, in your quest to engage them, remember to be authentic . Because it will be easily seen otherwise. Instead, share your personal stories in a way that your audience finds them both interesting and authentic .
Check out this example of an inspirational story from a travel blogger. She tells how she continues to travel with a health problem. You can see that the post has quite a high engagement rate , which means it has been well received by its viewers. And a business values engagement rate much more than follower count when working with influencers.
5) Make your Instafeed attractive
Not only should each of your photos and videos be visually appealing , but they should also adhere to an overall theme . This means that all of your content in the feed should look good.
Many influencers on social media follow a particular style of editing their photos so that the color or composition is uniform . You can use tools like VSCO or Lightroom to edit your photos and videos or just the filters built into Instagram. But make sure your content is taken in high resolutionand with lots of light to make them really beautiful.
Check out this lifestyle influencer’s account and see how beautifully he uses tones. This gives her Instafeed an amazing visual appeal and also makes it look aesthetically pleasing.
6) Publish Content Consistently to Attract Brands
Posting content consistently is another must-have requirement for becoming an Instagram influencer. Most influencers on the social network post daily . However, some post several times a day or even several times a week .