The success of a website depends entirely on the quality of its design. We must then ask ourselves the following question: Did the designers take the greatest care in its development? Indeed, a well-designed site, which includes ease of use and usefulness, determines the success of its implementation. The quality of its visual design alone is not enough, even if it contributes to its success.
Since your site is the face and expression of your business and most potential customers will visit your site before taking a look at your store or services, it therefore becomes inevitable to have your website designed. with caution. Failure to do any of these could end up destroying the impression that your brand can convey.
Plus, webpage design is more important to conversions than you might think. Despite using a great conversion boosting tactic, you may not be doing much if your site is low quality. In fact, the design of a website does not necessarily mean how it looks and feels, but rather how it works.
Indeed, even a simple-looking, exceptionally user-friendly and well-structured website gets amazing results on Google. Views of these sites are also higher than those of sites with poor user experience. Performance depends entirely on the effectiveness of the website.
So how do you design a good website?
Designing a good website requires a wide range of professionals with expertise in different fields. Their collective efforts must be called upon when a critical decision must be made. In this article, we are going to present the 8 essential principles of a good website design, which must be taken into account when developing a website.
These design principles will definitely help web designers develop impressive designs and improve the usability of a website. Here is the list of 8 principles of good design that will make your website aesthetic, user-friendly, efficient and attractive.
Simplicity
An oversized website may not work. If you put too many elements on the page, you risk distracting visitors from the main purpose of your site. Simplicity is always effective in designing a web page.
A clean and fresh design of your website not only makes the site attractive but also helps the user navigate from page to page seamlessly. On the other hand, loading a website whose design features do not serve the intended purpose can be frustrating.
It is therefore important to keep the design of your web page as simple as possible, so that visitors can feel it easy to use and find their way around easily. Simplicity is therefore the best option and solution.
Consistency
Consistency in the design of a website is also very important. Be sure to match the design elements to each of the pages. It is thus understandable that fonts, sizes, titles, subtitles and button styles must be the same throughout the site.
Plan everything in advance and finalize the right fonts and colors for your texts, buttons, etc. and respect them throughout development.
A quick tip to consider: Cascading Style Sheets (CSS) are great for holding all the information about styles and design elements.
Typography and readability
No matter how good your design, text still rules the website as it provides users with the information they want. As search engine crawlers are very familiar with this type of data, it is an integral part of SEO activities.
So you need to make sure your typography is visually appealing and readable for visitors, while making judicious use of keywords, metadata, and other SEO-sensitive elements.
Consider using fonts that are easier to read. Modern sans serif fonts like Arial, Helvetica, etc. can be used for body text. Not to mention, it’s a good idea to combine fonts correctly for each design element, like headings, body text, buttons, and more.
Mobile compatibility
With the ever-increasing use of smartphones, tablets, and phablets, webdesign, or web design, must be effective for different screens. If your website design does not support all screen sizes, chances are you will lose the battle against your competition.
There are a number of web design studios or service outlets, like Brand New Day, from which you can turn your Desktop design into a responsive and responsive design for all screen sizes.
The color palette and images
A perfect combination of colors attracts users, while a wrong combination can distract them. So, choosing a perfect color scheme for your website is necessary to create a pleasant atmosphere and leave a good impact on visitors.
Easy Loading
No one likes websites that take too long to load. Take care of this point by optimizing the size of the images, by grouping the CSS or JavaScript code in a central file. This reduces HTTP requests.
By taking care to also compress HTML, JavaScript and CSS files, you will improve the loading speed of your website.
Easy navigation
Research shows visitors spend more time on websites that are easy to navigate. For efficient navigation, you might consider creating a logical hierarchy of pages, using breadcrumb navigation , and designing clickable buttons.
You must necessarily follow the “three-click rule” so that visitors can get the required information in three clicks. Although this rule has limitations , keeping it in mind when designing your website will improve ergonomics and navigation.
Communication
It should be remembered that the ultimate goal of visitors is to get information, and if your website is able to communicate effectively with your visitors, chances are they will spend more time on your site.
