Everyone can become an influencer, influencers no longer influence anyone , become an instagram influencer thanks to a one-day training course carried out by an expert, Earn money easily by becoming an influencer on Instagram.
You have seen punchlines like this flourish more and more via advertisements, on websites, in TV reports…
It seems so easy to become an Influencer in 2023…
Influence Marketing has become a big business that attracts a lot of people, like everywhere, ranging from serious and hardworking people who offer great content and then others who buy followers to inflate their accounts, steal or retouch all their content, cheat the brands .
No miracle method here, the idea is to get you out of the numbers , the statistics on the influence and give you the leads and best practices that will allow you to get started on Instagram and / or elsewhere.
In 2023 it’s not just Instagram as a social network or post to duplicate/adapt your content.
More and more platforms for more opportunities and different content formats.
Tik Tok, Snapchat, Linke din, Facebook, You tube are all channels for you or your business or you can create and offer different creator content based on options
Content of the article
What does “Instagram influencer” mean?
Especially what does it mean, now, in 2023.
And mainly on Instagram , since that’s the subject of the blog and our business📇
An influencer is a person whose content on a brand or product is likely to influence the behavior of a significant number of consumers .
Modern version of the opinion leader , the influencer is a content creator who creates videos, carousels, blogs, tweets, posts…
A passionate person very comfortable with the best practices of social media, a creator of original and above all authentic content whether it is all types of media: Strong access on Video
He knows how to arouse emotion and generate interaction and then federate a community .
But who also knows how to challenge his subscribers, answer them, be consistent, regular and establish a real meeting with enthusiasts who appreciate his work.
We are now talking about an industry that drains well over 15 billion Euros in 2023 .
And it is not ready to stop, a figure that has been constantly increasing since 2016 and which shows no sign of decline, all the lights are green for the explosion to continue.
Influencer marketing is expected to reach over $20 billion in 2023.
An industry that doubles in just 2 years.
Influence Marketing is a flourishing business that is becoming more professional and attracting more and more people.
Intermediate influencer or Mid influencer between 20,000 and 100,000 subscribers
That’s the bulk of Influencer Marketing, the big business is there. Although this is less and less true, engagement rates are starting to drop sharply.
We are starting to find over-solicited influencers.
A feed that looks like an advertising page, with the teeth whitening kit, the free fitness class, -20% on the online sports store that does not sell its overpriced brands…
Mega influencer more than 1 Million subscribers
Untouchable, expensive, not or poorly adapted, commitment rate at level -1
It’s not going to concern us in this article, we’ll leave that to the good old PR agency on the decline or to those who have tendinitis in their arms👋🏼
- Average influencer engagement rates by number of followers on Instagram
- average engagement tqux by number of followers on instagram
- We clearly notice that there is a real interest in working with the smallest influencers
- How to become an Instagram influencer?
- Even if it may seem simplistic for some, here are the 5 points on which we will have to work.
I am not an influencer, I do not aspire to become one😏
Here we manage an Instagram agency , we create, adapt, optimize content to boost accounts for brands, and we take care of influencer campaigns on Instagram when they need it.
Boost Your Business On Instagram
Community Management – We manage your publications, comments, direct messages
Influencer Marketing and Advertising – Campaigns and Selections of Influencers. And the ROI that goes with it
The best of them are real hard workers. They are passionate.
Most have never sought to become an influencer in fact, they have evolved, learned and over time have met people, worked with new people, experienced failure.
How to create Instagram content to become an influencer?
Start by asking yourself why you want to expose your passion, your expertise, your advice on Instagram.
Are you ready to invest yourself fully in it , investing in the purchase of equipment for example? Contact other influencers, brands.
Wipe your first failures, get up, start again?
Before asking yourself these kinds of questions, try to define your project, what you want to do, what theme, do you have a strategy? ideas ? Are you willing to regularly create content around your passion? Do you have the necessary time and the support of your loved ones ?